Saturday, June 30, 2012

Uses and Gratifications

In this article, I found most interesting is the use of Social Networking Sites (SNS) to gain popularity in a social highlight.  The author finds that the "vast majority of participants agreed that many individuals use SNS to become more popular".  In a sense it seems to be a popularity contest among whatever community people may belong to, for example high school, or college.  This might be true to the specific targeted audience of this study, because in my personal experience, I notice people at my work and among family have SNS to mainly stay in touch with old friends and family.  The popularity perspective is funny in a sense that, even if a high school student leaves the campus of the school, there is still a society in which he has to represent and maintain.  I also found it very interesting that certain elements of SNS, such as MySpace's "Top 8" section brings a sense of hierarchal ranking, in which participants of this study "admitted they were very conscious of where they ranked in their friends' list".  I learned that potential drama in "real life" is played out in the online social network world as well.  Most of this study displayed what I would expected, such as the purposes in researching people, the privacy matter, and the easy ability to communicate with others.  However, the popularity thing is simply odd...maybe it's just my age (25) and if I were 18 again, maybe I would feel the same way as the participants in this study...

1 comment:

  1. Hi Rob,
    You bring up some interesting points. I thought that the importance of popularity was intriguing also. On the topic of popularity and people's thirst for it, I kind of laughed at the mention of "scene kids" talking about how many people they'd friended, because it just seems like an odd thing to talk about face-to-face. I also thought it was weird for a subculture to be so tied in with a social media site. Its kind of funny to think about how much people want to feel validated, and how having a lot of friends on Facebook, having a bunch of followers on Twitter and etc. can make people feel good.

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